Apple, the world's top smartphone manufacturer launched its first trade-in program for non-iPhones in its Apple Retail Stores today. The program allows users of selected Android, Windows Phone, and BlackBerry phones to bring in their devices and receive credit toward the immediate purchase of a new iPhone 5c, iPhone 6, or iPhone 6 Plus smartphone (although customers will not get an Apple Watch as a part of the deal).To qualify for the Apple trade-in offer, the devices must be in good shape and not more than a few years old. Based on the condition of the device, the accessories and its age, Apple will dictate the credit value. The programme is run through Brightstar, which explains why Apple is willing to take non-iPhones for its trade-in.
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With this announcement, Apple expands its standard iPhone Reuse and Recycle trade-in program started in 2013.Apple, the premium smartphone vendor made today’s announcement on the individual retail store pages, indicating that the program is so far now available in the U.S., France, United Kingdom, Germany, Canada and Italy, and multiple retail sources say that the program has indeed gone live today. According to 9to5Mac, a version of the iPhone trade-in program that does not support non-iPhones is launching this week in China.
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